The Brand

Bobababe is an independent Indonesian fashion label, founded in 2014 by our creative director, Harumi Davita.  We started as a small business, specialized in ready to wear – made to order women’s wear. Our team consists of a small group of local Indonesian designers, artisans and seamstresses who are eager to deliver what we call a ‘happy fashion’ infused with the versatility of street wear for fashion-forward Indonesian woman. “Stylishly Cheerful” is the philosophy behind our designs. We are hoping to sprinkle a little happiness into modern woman’s preoccupied life.

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